I used to think that email marketing’s days were numbered. But, as a recent study from marketing technology pioneer Zeta Global and market research firm The Relevancy Group found, there’s even more value for email marketing today than in years past. Why? Mobile trends have brought new life and relevance to the dated technology.
Wednesday 8 February 2017
Thursday 2 February 2017
How to Grow Your B2B (Business to Business) Mailing List
After one of our recent webinars, I was asked how a business to business (B2B) company could grow their email list. The questioners’ assumption was that techniques for list growth would be very specific for those small businesses whose clients are other business, and that assumption is both true and false.
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