If your business has an online presence then the opportunity exists to build a very effective email marketing list. A targeted email list allows you to constantly nurture prospects by providing them with information and offers in order to eventually turn then into a revenue producing conversion.
Tuesday 24 January 2017
Monday 16 January 2017
Email: The Weapon Against Identity Fraud
About 7% of U.S. residents age 16 or older, or 17.6 million Americans, were victims of identity fraud in 2014, according to Bureau of Labor Statistics. Chances are, you or one of your customers has become a victim of this epidemic. All too often, we see news stories about major retailers exposed to massive data breaches. It’s just a matter of time until these stolen identities will be used for illicit gains against banks, financial institutions and online marketplace lenders.
Tuesday 10 January 2017
4 Tips for More Effective B2B Email Marketing
Though every case is a little different and there is no magic way to make your audience read your emails (or even better forward them to friends), here are few guidelines to improve your efforts. If you have additional “tricks” you’d like to share please comment on our post.
Wednesday 4 January 2017
7 Reasons Your Email Marketing Campaigns are Sinking
Like most digital marketing tactics, crafting email marketing campaigns takes time and effort. Allocating resources to an initiative, only to have it not perform well can be disappointing and frustrating. Making simple mistakes in terms of design, layout, or even the process behind dissemination can be costly and lead to many missed opportunities to convert new users and generate sales. Whether its poor open rates or below average click-thru rates, an email that doesn’t drive results can be a waste of time.
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