E-mail vs. social media: which has taken over which?

“E-mail vs. social media” has now become the hottest topic ever to discuss. A number of people amplify on social media for its effectiveness in comparison to email marketing. On the other hand, some people have defended email marketing and acknowledged its victory over social media. Some call social media to be the most modern communication tool and some are in favour of email marketing for its reliability in reaching business organizations and professionals. The point is, both have their own significance depending upon communication intent and targeted audience.

5 Ways to Build a Solid Email Marketing List

Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an all-or-nothing chance of making a sale. Should they leave without making a purchase, there's no guarantee they'll return later. But when you build an email list of current and potential customers, you can reach out repeatedly to your prospects with targeted messages.

What is The Value of an Email Address Today?

While using email marketing, the very first question comes to our mind —to what extent is email marketing effective and how much it is worth to your business?

Well, a simple demonstration can reveal the real power of email marketing. Supposedly, you sent 1000 emails, 900 people received your message, and approximately 700 recipients opened your message out of which 200 found your message to be interesting. In such event you can expect at least 40 people to be enquiring about your service or products.

The Lifetime Value of an Email Address

Knowing the lifetime value of a customer gives marketers a means to measure the success of their campaigns and their return on investment. As Alan Pollock notes, knowing a customer’s lifetime value also gives marketers a means to determine how much money it is worth spending to acquire customers.

The Secret Email Marketing Checklist

Marketing is unlike many other functions in one very important way – if you make a mistake, it’s hard to hide.  If you’re in email marketing, your errors are seen by every customer and prospect that opens your emails, which is why few things are scarier than approving a send to an extremely large audience (except, perhaps, my unwashed face in the morning). I have nightmares in which I find out, the morning after a big send, that I’ve spelled every customer’s name wrong.

My fear of sending out a bad email has caused me to create something that I don’t share with a lot of people. In fact, I’ve never shared this with anyone – not even my parents. But among other marketers I feel safe revealing my creation:  my secret email checklist.

Why Email Marketing is Still Significant in 2016

The very first email was sent in 1971 (long before the web first came online, which was in the early 90s) and since the time email marketing has been there in almost all the work places as the backbone of communication in the modern world, personally as well as professionally. It has been considered to be the most effective internet marketing tool that holds on its own in the marketing options and choices for businesses.

6 Ideas for Growing Your Small Business Email List

If you're driving traffic to your website, you probably have conversion goals that tie directly back to revenue: lead, sale, phone call etc.But after only 1 visit, many visitors might not be ready to convert. You can increase the likelihood of them returning to your site by providing easy and obvious ways for them to opt-in to your email list—let's call this a micro-conversion. By capturing their email address on their first visit, you can start to develop a relationship with them, build the case for your product, and get them to keep coming back to your website until they convert into real business.

The Dispute Continues Over Email Privacy Rules

Email is a core communication tool for consumers and, of course, the companies that want to influence and interact with them. However, privacy protection of email messages among consumers, between companies and customers, and basically all other communication enabled by ESPs, remains a pressing topic. That's especially true with the recent reintroduction of the Email Privacy Act to Congress by Rep. Kevin Yoder (R-KS), the bill's lead sponsor.

5 Tips to Rev Up Your Customer Reviews With Email

In the mad drive to build credibility for your brand, few avenues carry as much weight as customer reviews. With more than two-thirds of global consumers trusting the opinions posted by other consumers online, these social signals can make a giant impact on your overall marketing success.

If you don’t already have a plan for encouraging customers to recommend your products or services, it’s time to get started. Email can be a fantastic tool for beefing up your reviews—so long as you follow these best practices.