Get Back on the Road After Sending the Wrong Email

Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything we needed (or so we thought): directions, extra snacks, water, and a good road trip playlist. However, nothing could have prepared us for the fact that anything can happen on the road, such as a flat tire or getting lost.

3 Strategies for Maximizing Email Deliverability

Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI.

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6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

You create an email, send away, and then — when you check your email reports — you see that it “bounced.”

Which means your email never actually got to your intended recipient.

Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate.

So it makes sense to clean up those bounced email addresses when necessary.

Here’s why emails bounce and what to do about it:

3 Things That Will Make Your Holiday Email Campaigns Shine

It may be summertime, but some people are already planning for the holidays, especially retail marketers. It’s never too early to start strategizing your email marketing plan to drive sales and revenue this holiday season, and for good reason—in 2014, the primary driver of U.S. online sales on Black Friday for marketers was email, which accounted for 27.3 percent of sales.

The Small Business Owner’s Strategy to Building an Email List Quickly

Although inboxes are flooded with sales and promotional emails from retailers, there is evidence that proves that email is still one of the best ways to engage an audience and acquire customers. Case in point:

E-mail vs. social media: which has taken over which?

“E-mail vs. social media” has now become the hottest topic ever to discuss. A number of people amplify on social media for its effectiveness in comparison to email marketing. On the other hand, some people have defended email marketing and acknowledged its victory over social media. Some call social media to be the most modern communication tool and some are in favour of email marketing for its reliability in reaching business organizations and professionals. The point is, both have their own significance depending upon communication intent and targeted audience.

5 Ways to Build a Solid Email Marketing List

Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an all-or-nothing chance of making a sale. Should they leave without making a purchase, there's no guarantee they'll return later. But when you build an email list of current and potential customers, you can reach out repeatedly to your prospects with targeted messages.

What is The Value of an Email Address Today?

While using email marketing, the very first question comes to our mind —to what extent is email marketing effective and how much it is worth to your business?

Well, a simple demonstration can reveal the real power of email marketing. Supposedly, you sent 1000 emails, 900 people received your message, and approximately 700 recipients opened your message out of which 200 found your message to be interesting. In such event you can expect at least 40 people to be enquiring about your service or products.

The Lifetime Value of an Email Address

Knowing the lifetime value of a customer gives marketers a means to measure the success of their campaigns and their return on investment. As Alan Pollock notes, knowing a customer’s lifetime value also gives marketers a means to determine how much money it is worth spending to acquire customers.

The Secret Email Marketing Checklist

Marketing is unlike many other functions in one very important way – if you make a mistake, it’s hard to hide.  If you’re in email marketing, your errors are seen by every customer and prospect that opens your emails, which is why few things are scarier than approving a send to an extremely large audience (except, perhaps, my unwashed face in the morning). I have nightmares in which I find out, the morning after a big send, that I’ve spelled every customer’s name wrong.

My fear of sending out a bad email has caused me to create something that I don’t share with a lot of people. In fact, I’ve never shared this with anyone – not even my parents. But among other marketers I feel safe revealing my creation:  my secret email checklist.

Why Email Marketing is Still Significant in 2016

The very first email was sent in 1971 (long before the web first came online, which was in the early 90s) and since the time email marketing has been there in almost all the work places as the backbone of communication in the modern world, personally as well as professionally. It has been considered to be the most effective internet marketing tool that holds on its own in the marketing options and choices for businesses.

6 Ideas for Growing Your Small Business Email List

If you're driving traffic to your website, you probably have conversion goals that tie directly back to revenue: lead, sale, phone call etc.But after only 1 visit, many visitors might not be ready to convert. You can increase the likelihood of them returning to your site by providing easy and obvious ways for them to opt-in to your email list—let's call this a micro-conversion. By capturing their email address on their first visit, you can start to develop a relationship with them, build the case for your product, and get them to keep coming back to your website until they convert into real business.

The Dispute Continues Over Email Privacy Rules

Email is a core communication tool for consumers and, of course, the companies that want to influence and interact with them. However, privacy protection of email messages among consumers, between companies and customers, and basically all other communication enabled by ESPs, remains a pressing topic. That's especially true with the recent reintroduction of the Email Privacy Act to Congress by Rep. Kevin Yoder (R-KS), the bill's lead sponsor.

5 Tips to Rev Up Your Customer Reviews With Email

In the mad drive to build credibility for your brand, few avenues carry as much weight as customer reviews. With more than two-thirds of global consumers trusting the opinions posted by other consumers online, these social signals can make a giant impact on your overall marketing success.

If you don’t already have a plan for encouraging customers to recommend your products or services, it’s time to get started. Email can be a fantastic tool for beefing up your reviews—so long as you follow these best practices.

The Email Addresses To Scrub From Your Email Marketing List

1.) Duplicate and Invalid Email Addresses: Make sure your CRM is deduplicating all list subscribers; email is the best record to use for dedupe since it is unique. Every email address should be checked to confirm that it is a real, working email address during the deduplication process.

Here are 7 ways you can increase email deliverability:

On its surface, sending marketing emails is a seemingly simple task. But as you well know,reaching your audiences via email with carefully crafted messages that inspire them to take action is much more difficult than slapping your persuasive messages on a nice design and hitting send.

Even ensuring your marketing emails are delivered to all the names on your email lists is an increasingly difficult task. To maximize ROI from email campaigns, marketers need to take action to maintain good deliverability rates.

Importance of an email marketing strategy

Email marketing is arguably among the strongest of the marketing channels.

In order for it to be so effective, it needs a marketing strategy that acts as the foundation for the email – this is what your email will be focusing on which is why it is so important.

Why?

6 Reasons Why Email Marketing Is Important For Your Internet Marketing

“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email.

How to Identify a Bad Email List and Convert It into a Good One

Email is still one of the best ways to contact your subscribers and prospects and convert them into

buyers. The research shows that the customer conversion via email has increased by 4X in the last few years. But email is effective if you send to people who want to hear from you. If you send to a "bad" list, your marketing efforts are useless and can have a negative impact on your business because:

Importance of List Building and Segmentation In Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email

marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.

Business Mailing Lists -Infographics

Get the data and insight you need for successful marketing. Averickmedia has access to a one of the most comprehensive Business (B2B) Data sets available – encompassing 90% of all businesses. With information maintained on Address, Telephone Number, Contact Names, Email Addresses, Number of Employees plus much more on over 37 million US Businesses, we are capable of providing the most accurate data for your campaigns. These business lists contain over 1600 industry descriptions to find your best prospects.

What Prevents Your Email from Going to Inbox

The first step toward fixing deliverability is understanding what factors influence deliverability and email placement. What determined email deliverability in 2015 was the sender's reputation. And the reputation in its turn is built based on three main elements:

• recipient's engagement,
• spam complaints, and
• inactive accounts.