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6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

You create an email, send away, and then — when you check your email reports — you see that it “bounced.”

Which means your email never actually got to your intended recipient.

Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate.

So it makes sense to clean up those bounced email addresses when necessary.

Here’s why emails bounce and what to do about it:

3 Things That Will Make Your Holiday Email Campaigns Shine

It may be summertime, but some people are already planning for the holidays, especially retail marketers. It’s never too early to start strategizing your email marketing plan to drive sales and revenue this holiday season, and for good reason—in 2014, the primary driver of U.S. online sales on Black Friday for marketers was email, which accounted for 27.3 percent of sales.

The Small Business Owner’s Strategy to Building an Email List Quickly

Although inboxes are flooded with sales and promotional emails from retailers, there is evidence that proves that email is still one of the best ways to engage an audience and acquire customers. Case in point:

E-mail vs. social media: which has taken over which?

“E-mail vs. social media” has now become the hottest topic ever to discuss. A number of people amplify on social media for its effectiveness in comparison to email marketing. On the other hand, some people have defended email marketing and acknowledged its victory over social media. Some call social media to be the most modern communication tool and some are in favour of email marketing for its reliability in reaching business organizations and professionals. The point is, both have their own significance depending upon communication intent and targeted audience.

5 Ways to Build a Solid Email Marketing List

Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an all-or-nothing chance of making a sale. Should they leave without making a purchase, there's no guarantee they'll return later. But when you build an email list of current and potential customers, you can reach out repeatedly to your prospects with targeted messages.

What is The Value of an Email Address Today?

While using email marketing, the very first question comes to our mind —to what extent is email marketing effective and how much it is worth to your business?

Well, a simple demonstration can reveal the real power of email marketing. Supposedly, you sent 1000 emails, 900 people received your message, and approximately 700 recipients opened your message out of which 200 found your message to be interesting. In such event you can expect at least 40 people to be enquiring about your service or products.