E-mail vs. social media: which has taken over which?

“E-mail vs. social media” has now become the hottest topic ever to discuss. A number of people amplify on social media for its effectiveness in comparison to email marketing. On the other hand, some people have defended email marketing and acknowledged its victory over social media. Some call social media to be the most modern communication tool and some are in favour of email marketing for its reliability in reaching business organizations and professionals. The point is, both have their own significance depending upon communication intent and targeted audience.

Who are your targeted audience?

1. Recognize your audience first: If you are targeting youngsters or people under 30, you may try reaching them through social media. They prefer spending time in popular social networking platforms like twitter, LinkedIn, facebook and many more. On the other hand, if you are searching for business people, working professionals and organizations; then you have to exclusively depend upon email marketing. They are closer to emails rather than social networks; therefore, it grabs their attention quicker.

2. Consider the category of targeted people. If you target housewives or people who mostly stay at home, social media works better and faster but that doesn’t mean they don’t use email. A number of surveys have concluded that the people under this category check their emails at least once a day. On the contrary, when it comes to targeting working people and business organizations, email marketing is the best answer.

Make sure what is your communication intent?

1. Email marketing and social media both work efficiently for e-businesses provided you track your targeted audience in right time and at right place. Youngsters respond faster if they are contacted through social media and people over 30 or 35 get back through emails as they prefer it to be more reliable.

2. If you need quick reply, social media is the answer. But, if you need reliable answer and have patience, email marketing is undoubtedly the best because people respond to your email only after considering over the subject.

In conclusion, social media and email marketing both are equally important to fulfil your marketing objectives. Neglecting the significance of their togetherness is getting the half result of your expectation.

 Article From:  blog.email-list.com