Why Email Marketing is Still Significant in 2016

The very first email was sent in 1971 (long before the web first came online, which was in the early 90s) and since the time email marketing has been there in almost all the work places as the backbone of communication in the modern world, personally as well as professionally. It has been considered to be the most effective internet marketing tool that holds on its own in the marketing options and choices for businesses.

With various forms of communication accessible to us than ever, from facebook to Whatsapp, people are questioning if the end of email has lastly arrived. But the fact is despite the increasing popularity of these many types of communication, email for marketing remains the most powerful tool for any successful businesses, from small businesses to multinational corporations.

So, why is email still an important marketing strategy that you must take advantage of? There are quite a few reasons why email marketing is still a strategy for businesses in 2016?

Regardless of how you take email marketing, the truth is it can lead to higher conversions and brand awareness for your small business besides the fact that email is simple, quick, affordable, action oriented, measurable, relationship focused, personal and customizable.

Email is what your customer are expecting

Email is your customer’s preferred medium through which they rather prefer to receive your messages.Adobe’s August 2015 email marketing study says, 63% of customers prefer to receiving marketing promotions, discounts and offers through email. So, if you’re to deliver your marketing messages through email, then ensure you are prominently showing subscribe fields and giving easy access to an email preferences centre.

Email Marketing is Measurable

The best thing about email marketing is measuring the efficacy of your efforts, you can simply get a clear picture of how your email campaigns are performing, and accordingly improve your effectiveness and make adjustments. You can also track bounce rates, delivery rates, open rates, click through rates, and unsubscribe rates. Email marketing metrics are significant to remember as you monitor and evaluate your internet marketing strategy.

When social media marketing provides you with almost too much choices like subscribes, retweets, share… email marketing offers the right balance. Though you have plenty of metrics to be looking at, but it provides you clear vision of who opened your message, what mail they use, when they engaged with your message and what they really clicked on.

Email marketing is customizable

Email marketing the best way to target specific audiences: you can segment your recipients, address them by their name, and write content that serve that specific section. It certainly presents your brand more strongly, connects with them in more meaningful way, and leads to higher conversion rates.

You should start small and gradually add complexity and different variables as you go. Start by introducing one segmentation variable, then continue with another.

Email is mobile

It is important to remember that your email service provider offers you simple ways to generate adjustable emails that are optimized for both mobile and desktop. Mobile cannot be overlooked anymore when most people check their emails on mobile…according to HubSpot approximately 53% of people check their email on phone

If you are likely to compose lengthy emails, then stop it because people don’t like to read big stuffs on a small screen. Therefore, keep your message clear, short and precise. Remember, mobile-optimised email is far more important than desktop email. Moreover, email is no longer considered to be spam. Audience are more mature than ever and also if you use Gmail then you have different sections where you receive different promotional messages, which is good news as your inbox isn’t overloaded.

Article From: blog.email-list.com