What is The Value of an Email Address Today?

While using email marketing, the very first question comes to our mind —to what extent is email marketing effective and how much it is worth to your business?

Well, a simple demonstration can reveal the real power of email marketing. Supposedly, you sent 1000 emails, 900 people received your message, and approximately 700 recipients opened your message out of which 200 found your message to be interesting. In such event you can expect at least 40 people to be enquiring about your service or products.

Now think about the cost and its worth to your business? Well, as far as cost is concerned, it is literally nothing except for costing you some minutes or hours and creativity. Every email address is an asset for your business. Not only does it give you clicks or loyal customers but also creates opportunities for you to understand the customers’ behavior and the marketplace. They hold considerable responsibility to boost up your business.

Think practically and out of the traditional box to manage every email address in such a way as if it acts as an incremental value to your business. An email list can get you what you might not get from a team of MBAs or marketing consultants.

What to do next? This question should always be in your mind as it plays very important role in developing an industry insight. An email list is priceless; if used properly and cleverly, you might get success in grabbing over the entire marketplace.

Be creative in your business stand. You should have a better track of retention rate, deliverability rate, engagement rate, and conversion rate that will help you to model out your business accurately. However, this one aspect alone is not effective or has a great impact on your business model; but they give you better scenario and scope for better preparation for your business plan.

Article From: blog.email-list.com