If you're driving traffic to your website, you probably have
conversion goals that tie directly back to revenue: lead, sale, phone call etc.But after only 1 visit, many visitors might not be ready to
convert. You can increase the likelihood of them returning to your site by
providing easy and obvious ways for them to opt-in to your email list—let's
call this a micro-conversion. By capturing their email address on their first
visit, you can start to develop a relationship with them, build the case for
your product, and get them to keep coming back to your website until they
convert into real business.
Many small business websites have an opt-in box that says,
"sign up for our monthly newsletter.” It is great that they have an opt-in
box, but that offer isn’t compelling. It doesn’t give a benefit that will
motivate your target to actually sign up, and it doesn’t actually tell your
target what to expect. RELATED CLASS: How to Writer Killer
Email Copy
If you want visitors to take action, you need to convince
them. Here are 6 ideas for creating a compelling email opt-in offers that will
help grow your small business email list:
1. Explain the big benefits of signing up for your email
list and provide an incentive in return.
Tell your target market what they will get out of it, and
don’t focus on product features or your company.
2. Give guidance and play into people's fears and
insecurities.
In every industry there are common mistakes that people tend
to make. Let your target market know what those are and how to fix them.
3. Create a quiz.
People love to take quizzes, especially when it’s about them
and it’ll help them improve their business or personal life.
4. Provide a video course/series.
As a business, you make your customers’ lives better and
easier by solving an immediate pain point or problem. Give your target market a
place to start when researching a solution by recording videos yourself. You
can even invite amazing partners to share their tips as well.
5. Promote a take-action guide, with step-by-step
instructions.
People love step-by-step guides that clearly state what to
do each day.
6. Provide special offers or discounts for opt-ins and ask
for their birthday.
Great for retail and non-retail brands. We all love a
discount!
