You create an email, send away, and then — when you check
your email reports — you see that it “bounced.”
Which means your email never actually got to your intended
recipient.
Even worse, if your account has a high number of bounces it
can have a negative impact on your delivery rate.
So it makes sense to clean up those bounced email addresses
when necessary.
1. A non-existent email address
If the bounce is marked as “non-existent email address,” the
email address could have a typo or the person with the address may have left
the organization.
There’s also a chance that the contact gave a false email
address, which can be the case if you’re offering something online in exchange
for an email.
In this case, it’s important to review the contacts in this
category and see if there are any obvious typos in the email address. If not,
try to reach the contacts by other means to confirm the address.
Tip: Ever have trouble reading someone’s handwriting from
your email sign-up sheet? Use these tools to electronically capture their
contact information instead.
Just how clean is your data? Identify where your data requires attention, allowing you to choose which areas to improve.
2. Undeliverable emailGet Free Email Append Test from AverickMedia
If bounced emails are in the “Undeliverable” category, that
means that the receiving email server is temporarily unavailable, was
overloaded, or couldn’t be found.
A server that can’t be found could have crashed or be under
maintenance, so this may just mean waiting to send the email to the address
again. However, if this email address repeatedly bounces on multiple emails, it
may mean the server is gone for good.
3. Mailbox full
If your contact has so many emails in their inbox that they
can’t receive more, your emails will bounce back until there’s space for them.
Sometimes, this can mean that the contact is no longer using
that email address.
As with a non-existent email address, you may want to follow
up with the contact by phone or mail to check whether the address is valid.
4. Vacation/Auto-Reply
If someone goes on vacation or can’t check their email, your
emails to them will bounce.
It’s important to note that, unlike with other bounce
categories, this type of bounce means your email was successfully sent to the
inbox.
Carefully monitor how often this email address ends up in
this category. If months go by and the person hasn’t returned from vacation,
you may want to consider removing the contact.
5. Blocked email
If the email addresses are placed within the “Blocked”
category, the receiving server has blocked the incoming email.
This is often the case among government institutions or
schools, where servers can be stricter when it comes to receiving emails.
To resolve this issue, you need to get in touch with the
contact and request that their system administrators unblock Constant Contact’s
IP addresses.
6. Other
Bounces that don’t give the server a reason for bouncing are
put in this category, so it can mean that the email bounced for one of the
reasons above or something else.
It’s important to keep an eye on these contacts, too, to see
if the bounces keep recurring.
What you need to do to reduce your bounce rate
Bounces aren’t good for your email list, because of the
negative impact on deliverability and the success of your email campaigns.
Monitor your bounces closely. If some addresses continually
bounce, it may be time to take the next steps.
Remove will take the contact away from your list, but allow
the contact to be added again
Do Not Mail List will make sure that the contact can never
be added again
You’ll want to use this option according to the bounce
category.
Constant Contact makes it easy for you to stay on top of
your email bounces. Within your email reports, you can easily display those
contacts with ongoing issues in the “Recommended for removal” category.
Regularly check this list and remove or update contacts with ongoing
deliverability issues.
Article From: http://blogs.constantcontact.com/
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