Why Real Marketers Prefer Email Marketing

Email is older than the Internet itself. The first system resembling email was MAILBOX, which was developed at the Massachusetts Institute of technology in 1965. Over the years, email technology has evolved and email providers have added a number of new features. However, the overall concept and experience remain more or less the same. 

4 Tips for Boosting Your Email Marketing Strategy

Every business owner wants to expand and grow their client base, and email marketing is one of the most powerful tools for both getting and nurturing leads.

A few years back, there were a lot of marketers who loudly declared email marketing was a thing of the past. Yet, they were obviously wrong.

Email marketing is evolving as rapidly as the rest of technology, and helps ensure you get one of the highest returns on the resources you’re investing in your marketing efforts.

1 Avoidable Email Marketing Mistake that Everyone Makes

Contrary to what you may hear from some marketing pundits, email marketing has been more effective than it has ever been. Email marketing spend continues to grow, and is expected to exceed $2.5 billion in 2017, with more than 294 billion emails sent daily. Now, with more people reading emails on mobile devices than ever before (47% of emails), it’s a channel that you just can’t ignore if you want to reach customers. Simply put, email is one of the most powerful marketing tactics.

How to Grow Your B2B (Business to Business) Mailing List

After one of our recent webinars, I was asked how a business to business (B2B) company could grow their email list. The questioners’ assumption was that techniques for list growth would be very specific for those small businesses whose clients are other business, and that assumption is both true and false.

Email: The Weapon Against Identity Fraud

About 7% of U.S. residents age 16 or older, or 17.6 million Americans, were victims of identity fraud in 2014, according to Bureau of Labor Statistics. Chances are, you or one of your customers has become a victim of this epidemic. All too often, we see news stories about major retailers exposed to massive data breaches. It’s just a matter of time until these stolen identities will be used for illicit gains against banks, financial institutions and online marketplace lenders.

4 Tips for More Effective B2B Email Marketing

Though every case is a little different and there is no magic way to make your audience read your emails (or even better forward them to friends), here are few guidelines to improve your efforts. If you have additional “tricks” you’d like to share please comment on our post.

7 Reasons Your Email Marketing Campaigns are Sinking

Like most digital marketing tactics, crafting email marketing campaigns takes time and effort. Allocating resources to an initiative, only to have it not perform well can be disappointing and frustrating. Making simple mistakes in terms of design, layout, or even the process behind dissemination can be costly and lead to many missed opportunities to convert new users and generate sales. Whether its poor open rates or below average click-thru rates, an email that doesn’t drive results can be a waste of time.

Get Back on the Road After Sending the Wrong Email

Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything we needed (or so we thought): directions, extra snacks, water, and a good road trip playlist. However, nothing could have prepared us for the fact that anything can happen on the road, such as a flat tire or getting lost.

The Email Addresses To Scrub From Your Email Marketing List

1.) Duplicate and Invalid Email Addresses: Make sure your CRM is deduplicating all list subscribers; email is the best record to use for dedupe since it is unique. Every email address should be checked to confirm that it is a real, working email address during the deduplication process.

Here are 7 ways you can increase email deliverability:

On its surface, sending marketing emails is a seemingly simple task. But as you well know,reaching your audiences via email with carefully crafted messages that inspire them to take action is much more difficult than slapping your persuasive messages on a nice design and hitting send.

Even ensuring your marketing emails are delivered to all the names on your email lists is an increasingly difficult task. To maximize ROI from email campaigns, marketers need to take action to maintain good deliverability rates.

Importance of an email marketing strategy

Email marketing is arguably among the strongest of the marketing channels.

In order for it to be so effective, it needs a marketing strategy that acts as the foundation for the email – this is what your email will be focusing on which is why it is so important.

Why?

6 Reasons Why Email Marketing Is Important For Your Internet Marketing

“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email.

How to Identify a Bad Email List and Convert It into a Good One

Email is still one of the best ways to contact your subscribers and prospects and convert them into

buyers. The research shows that the customer conversion via email has increased by 4X in the last few years. But email is effective if you send to people who want to hear from you. If you send to a "bad" list, your marketing efforts are useless and can have a negative impact on your business because:

Importance of List Building and Segmentation In Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email

marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.

What Prevents Your Email from Going to Inbox

The first step toward fixing deliverability is understanding what factors influence deliverability and email placement. What determined email deliverability in 2015 was the sender's reputation. And the reputation in its turn is built based on three main elements:

• recipient's engagement,
• spam complaints, and
• inactive accounts.