Groundbreaking Email Marketing Decision?

In a recent decision, a federal district court in San Francisco dismissed email marketing-related California State legal claims against Sauphtware, Inc. d/b/a “Panda Mail,” finding that Panda Mail’s delivery of email on behalf of third-party advertisers did not, in and of itself, amount to advertising.

1 Avoidable Email Marketing Mistake that Everyone Makes

Contrary to what you may hear from some marketing pundits, email marketing has been more effective than it has ever been. Email marketing spend continues to grow, and is expected to exceed $2.5 billion in 2017, with more than 294 billion emails sent daily. Now, with more people reading emails on mobile devices than ever before (47% of emails), it’s a channel that you just can’t ignore if you want to reach customers. Simply put, email is one of the most powerful marketing tactics.

How to Build a Killer Email Marketing List for Your Business

If your business has an online presence then the opportunity exists to build a very effective email marketing list. A targeted email list allows you to constantly nurture prospects by providing them with information and offers in order to eventually turn then into a revenue producing conversion.