Groundbreaking Email Marketing Decision?

In a recent decision, a federal district court in San Francisco dismissed email marketing-related California State legal claims against Sauphtware, Inc. d/b/a “Panda Mail,” finding that Panda Mail’s delivery of email on behalf of third-party advertisers did not, in and of itself, amount to advertising.

Going Green With Direct Mail

Learn how to be environmentally conscious with your direct mail marketing.

With growing awareness of environmental issues, and so much interest in businesses “going green” these days, the mailing industry has responded with a number of interesting alternatives and guidelines that cover every aspect of your mailing activities. Here are a number of ideas you might want to incorporate to keep your business practices in line with your goals of reducing your environmental impact.