4 Tips for Boosting Your Email Marketing Strategy

Every business owner wants to expand and grow their client base, and email marketing is one of the most powerful tools for both getting and nurturing leads.

A few years back, there were a lot of marketers who loudly declared email marketing was a thing of the past. Yet, they were obviously wrong.

Email marketing is evolving as rapidly as the rest of technology, and helps ensure you get one of the highest returns on the resources you’re investing in your marketing efforts.

1 Avoidable Email Marketing Mistake that Everyone Makes

Contrary to what you may hear from some marketing pundits, email marketing has been more effective than it has ever been. Email marketing spend continues to grow, and is expected to exceed $2.5 billion in 2017, with more than 294 billion emails sent daily. Now, with more people reading emails on mobile devices than ever before (47% of emails), it’s a channel that you just can’t ignore if you want to reach customers. Simply put, email is one of the most powerful marketing tactics.

3 Reasons Email Campaigns Remain the Best Marketing Tool

I used to think that email marketing’s days were numbered. But, as a recent study from marketing technology pioneer Zeta Global and market research firm The Relevancy Group found, there’s even more value for email marketing today than in years past. Why? Mobile trends have brought new life and relevance to the dated technology.

How to Grow Your B2B (Business to Business) Mailing List

After one of our recent webinars, I was asked how a business to business (B2B) company could grow their email list. The questioners’ assumption was that techniques for list growth would be very specific for those small businesses whose clients are other business, and that assumption is both true and false.

How to Build a Killer Email Marketing List for Your Business

If your business has an online presence then the opportunity exists to build a very effective email marketing list. A targeted email list allows you to constantly nurture prospects by providing them with information and offers in order to eventually turn then into a revenue producing conversion.