Why Real Marketers Prefer Email Marketing

Email is older than the Internet itself. The first system resembling email was MAILBOX, which was developed at the Massachusetts Institute of technology in 1965. Over the years, email technology has evolved and email providers have added a number of new features. However, the overall concept and experience remain more or less the same. 

Why You Don't Need an Email List to Start a Business

There's no denying that email marketing plays a huge role in the growth of many successful businesses. Unfortunately, some digital marketers become so caught up with the idea of building a booming email list that they think it's the only way they can achieve huge growth and lasting success.