1 Avoidable Email Marketing Mistake that Everyone Makes

Contrary to what you may hear from some marketing pundits, email marketing has been more effective than it has ever been. Email marketing spend continues to grow, and is expected to exceed $2.5 billion in 2017, with more than 294 billion emails sent daily. Now, with more people reading emails on mobile devices than ever before (47% of emails), it’s a channel that you just can’t ignore if you want to reach customers. Simply put, email is one of the most powerful marketing tactics.

3 Reasons Email Campaigns Remain the Best Marketing Tool

I used to think that email marketing’s days were numbered. But, as a recent study from marketing technology pioneer Zeta Global and market research firm The Relevancy Group found, there’s even more value for email marketing today than in years past. Why? Mobile trends have brought new life and relevance to the dated technology.

How to Grow Your B2B (Business to Business) Mailing List

After one of our recent webinars, I was asked how a business to business (B2B) company could grow their email list. The questioners’ assumption was that techniques for list growth would be very specific for those small businesses whose clients are other business, and that assumption is both true and false.

How to Build a Killer Email Marketing List for Your Business

If your business has an online presence then the opportunity exists to build a very effective email marketing list. A targeted email list allows you to constantly nurture prospects by providing them with information and offers in order to eventually turn then into a revenue producing conversion.

Email: The Weapon Against Identity Fraud

About 7% of U.S. residents age 16 or older, or 17.6 million Americans, were victims of identity fraud in 2014, according to Bureau of Labor Statistics. Chances are, you or one of your customers has become a victim of this epidemic. All too often, we see news stories about major retailers exposed to massive data breaches. It’s just a matter of time until these stolen identities will be used for illicit gains against banks, financial institutions and online marketplace lenders.

4 Tips for More Effective B2B Email Marketing

Though every case is a little different and there is no magic way to make your audience read your emails (or even better forward them to friends), here are few guidelines to improve your efforts. If you have additional “tricks” you’d like to share please comment on our post.

7 Reasons Your Email Marketing Campaigns are Sinking

Like most digital marketing tactics, crafting email marketing campaigns takes time and effort. Allocating resources to an initiative, only to have it not perform well can be disappointing and frustrating. Making simple mistakes in terms of design, layout, or even the process behind dissemination can be costly and lead to many missed opportunities to convert new users and generate sales. Whether its poor open rates or below average click-thru rates, an email that doesn’t drive results can be a waste of time.