How to Grow Your B2B (Business to Business) Mailing List

After one of our recent webinars, I was asked how a business to business (B2B) company could grow their email list. The questioners’ assumption was that techniques for list growth would be very specific for those small businesses whose clients are other business, and that assumption is both true and false.

How to Build a Killer Email Marketing List for Your Business

If your business has an online presence then the opportunity exists to build a very effective email marketing list. A targeted email list allows you to constantly nurture prospects by providing them with information and offers in order to eventually turn then into a revenue producing conversion.

Email: The Weapon Against Identity Fraud

About 7% of U.S. residents age 16 or older, or 17.6 million Americans, were victims of identity fraud in 2014, according to Bureau of Labor Statistics. Chances are, you or one of your customers has become a victim of this epidemic. All too often, we see news stories about major retailers exposed to massive data breaches. It’s just a matter of time until these stolen identities will be used for illicit gains against banks, financial institutions and online marketplace lenders.

4 Tips for More Effective B2B Email Marketing

Though every case is a little different and there is no magic way to make your audience read your emails (or even better forward them to friends), here are few guidelines to improve your efforts. If you have additional “tricks” you’d like to share please comment on our post.

7 Reasons Your Email Marketing Campaigns are Sinking

Like most digital marketing tactics, crafting email marketing campaigns takes time and effort. Allocating resources to an initiative, only to have it not perform well can be disappointing and frustrating. Making simple mistakes in terms of design, layout, or even the process behind dissemination can be costly and lead to many missed opportunities to convert new users and generate sales. Whether its poor open rates or below average click-thru rates, an email that doesn’t drive results can be a waste of time.

Get Back on the Road After Sending the Wrong Email

Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything we needed (or so we thought): directions, extra snacks, water, and a good road trip playlist. However, nothing could have prepared us for the fact that anything can happen on the road, such as a flat tire or getting lost.

3 Strategies for Maximizing Email Deliverability

Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI.