The Email Addresses To Scrub From Your Email Marketing List

1.) Duplicate and Invalid Email Addresses: Make sure your CRM is deduplicating all list subscribers; email is the best record to use for dedupe since it is unique. Every email address should be checked to confirm that it is a real, working email address during the deduplication process.

Here are 7 ways you can increase email deliverability:

On its surface, sending marketing emails is a seemingly simple task. But as you well know,reaching your audiences via email with carefully crafted messages that inspire them to take action is much more difficult than slapping your persuasive messages on a nice design and hitting send.

Even ensuring your marketing emails are delivered to all the names on your email lists is an increasingly difficult task. To maximize ROI from email campaigns, marketers need to take action to maintain good deliverability rates.

Importance of an email marketing strategy

Email marketing is arguably among the strongest of the marketing channels.

In order for it to be so effective, it needs a marketing strategy that acts as the foundation for the email – this is what your email will be focusing on which is why it is so important.

Why?

6 Reasons Why Email Marketing Is Important For Your Internet Marketing

“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email.

How to Identify a Bad Email List and Convert It into a Good One

Email is still one of the best ways to contact your subscribers and prospects and convert them into

buyers. The research shows that the customer conversion via email has increased by 4X in the last few years. But email is effective if you send to people who want to hear from you. If you send to a "bad" list, your marketing efforts are useless and can have a negative impact on your business because:

Importance of List Building and Segmentation In Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email

marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.

Business Mailing Lists -Infographics

Get the data and insight you need for successful marketing. Averickmedia has access to a one of the most comprehensive Business (B2B) Data sets available – encompassing 90% of all businesses. With information maintained on Address, Telephone Number, Contact Names, Email Addresses, Number of Employees plus much more on over 37 million US Businesses, we are capable of providing the most accurate data for your campaigns. These business lists contain over 1600 industry descriptions to find your best prospects.

What Prevents Your Email from Going to Inbox

The first step toward fixing deliverability is understanding what factors influence deliverability and email placement. What determined email deliverability in 2015 was the sender's reputation. And the reputation in its turn is built based on three main elements:

• recipient's engagement,
• spam complaints, and
• inactive accounts.